Xilong Tan
Bachelor's thesis
Retail development 4.0
Retail development 4.0
Abstract:
Konkurence v maloobchodě prošla strukturálními změnami. Je nutné integrovat maloobchodní kanály a transformovat maloobchod do zcela nového, bezproblémového a efektivního modelu všech kanálů, abychom podpořili revoluční skokový rozvoj maloobchodního sektoru, který by odpovídal potřebám zákazníků. Od masové spotřeby přes uspokojování osobních materiálních potřeb až po rozvoj zážitkových služeb. Cílem …moreAbstract:
Competition in retail has undergone structural changes. It is necessary to integrate retail channels and transform retail into a completely new, seamless and efficient model of all channels, in order to support the revolutionary leap development of the retail sector, which would meet the needs of customers. From mass consumption through the satisfaction of personal material needs to the development …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2022
Identifier:
https://is.vsfs.cz/th/re36v/
Thesis defence
- Date of defence: 16. 8. 2022
- Supervisor: Ing. Patricia Jakešová
- Reader: Ing. Miroslav Halouzka, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Economics and Management
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