Interkulturní komunikace ziskového sektoru bankovnictví, jakožto nedílné součásti cestovního ruchu. – Bc. Kristýna Brožová
Bc. Kristýna Brožová
Master's thesis
Interkulturní komunikace ziskového sektoru bankovnictví, jakožto nedílné součásti cestovního ruchu.
Intercultural communication profit sector banking, as an integral part of tourism
Abstract:
Tato diplomová práce se zabývá analýzou interkulturní komunikace uvnitř nejmenované bankovní skupiny a implementováním IT standardů stanovené mateřskou společností. Cílem je prozkoumat interkulturní rozdíly v oblasti komunikace a zefektivnit proces dodržování a implementování IT standardů. Výsledkem této diplomové práce je soubor doporučení, která mohou být aplikovány v korporátní praxi.Abstract:
This thesis is focused on analyse of intercultural communication in unnamed banking group and implementation of IT standards established by mother company. The main goal is to explore intercultural differences in communication and streamline the processes of compliance and implementation of IT standards. The result of this thesis is a set of recommendation which can be applicable in the corporate environment …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 6. 2016
Identifier:
http://is.vsh.cz/th/13735/vsh_m/
Thesis defence
- Date of defence: 7. 9. 2016
- Supervisor: PhDr. Marek Merhaut, Ph.D.
- Reader: Ing. Robin Koklar, Ph.D.
Citation record
ISO 690-compliant citation record:
BROŽOVÁ, Kristýna. \textit{Interkulturní komunikace ziskového sektoru bankovnictví, jakožto nedílné součásti cestovního ruchu.}. Online. Master's thesis. Praha: University College Prague. 2016. Available from: https://theses.cz/id/8gaybs/.
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Economics and Management / Marketing Communication
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