Strategické řízení a rozvoj podniku v oblasti výstavnictví – Bc. Juraj Podhradský
Bc. Juraj Podhradský
Master's thesis
Strategické řízení a rozvoj podniku v oblasti výstavnictví
Strategic management and development of the company in the exhibition industry
Abstract:
The goal of the submitted thesis „Strategic management and development of the company in the exhibition industry“ is the identification of appropriate company strategy to enter foreign market, using strategic analysis as a tool. To achieve this, there are many methods, that are described in the theoretical part. In the practical part, these methods are used to analyse particular company of exhibition …moreAbstract:
Predmetom diplomovej práce „Strategické řízení a rovoj podniku v oblasti výstavnictví“ je určenie stratégie podniku pre vstup na zahraničný trh na základe strategickej analýzy prostredia a podnikových schopností. K tomu sĺúži mnoho metód, ktoré su popísané v teoretickej časti práce. V praktickej časti sú tieto metódy využité na analýzu konkrétneho podniku pôsobiaceho na výstavníckom trhu. Na základe …more
Language used: Slovak
Date on which the thesis was submitted / produced: 1. 7. 2011
Identifier:
https://is.muni.cz/th/ok1eb/
Thesis defence
- Date of defence: 14. 9. 2011
- Supervisor: Ing. Viliam Záthurecký, MBA
- Reader: Ing. Petr Mikuš, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
Theses on a related topic
-
Value Chain Analysis and Competitive Advantage of an Organisation
Filip Bodlák -
Value chain analysis of Vietnam pangasius aquaculture
Anh Tran Minh Le -
Strategic Human Resource Management in the Organization
Kamshat Moldagaliyeva -
Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan
Rustam Sabitov -
Strategic Management and its Importance for Business Development of Company
Jiaxin Yu -
Strategic Management in International Environment
Barbora Liptáková -
Strategic management in Public Sector Organisations
Ahmed Jibreal -
The Present and Future of Strategic Human Resource Management in Business Practice
Emin Khankishiyev