Event tourism in the South Ural, Russia

Egor Pastukhov

Bachelor's thesis

Abstract:

The present study looks into the tourism potential of a business idea of the festival-forum “Pritesy” in the South Ural (Chelyabinsk region, Russia). Existing studies of event tourism have mostly concentrated on boosting of the local tourist infrastructure in terms of betterment of facilities and improvement of transport linkages among other factors. The bachelor thesis proposes to utilize the potential of using a creative ecosystem of musicians, directors, designers, photographers, theater and film actors, choreographers, artists as a viable tourist attraction to boost the event tourism potential of a particular region.The bachelor’s thesis starts off with look at existing literature on tourism, focusing mostly on event tourism and highlighting the economics of tourism in the Russian context. The thesis then goes on to compare the dynamics of different festivals (of varying sizes) mostly across the region before going on to analyse the unique characteristics and economic dynamics of the festival “Pritesy”. The thesis concludes by showing how this business plan of event tourism is unique and viable in a managerial and economic sense.

Keywords

Festival, Russia, Developing, Event, Tourism, Business plan

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2020

Thesis defence

• Supervisor: Ing. Pavel Kotyza, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration