Determining the reasons to buy and online marketing of nuts – Monika Horáková
Monika Horáková
Bachelor's thesis
Determining the reasons to buy and online marketing of nuts
Průzkum trhu s ořechy a návrh online marketingu pro e-shopy s ořechy
Abstract:
Tato bakalářská práce se zaměřuje na trh s ořechy, konkrétně na jejich internetový prodej. Hlavní cíle jsou zjistit důvody, které vedou ke koupi ořechů, analyzovat ochotu populace nakupovat potraviny na internetu a navrhnout efektivní online marketingový komunikační mix. Jako příklad byl použit bývalý e-shop autorky www.zdrave-mlsani.net. Teoretický základ této práce se zaměřuje na marketing a jeho …moreAbstract:
This bachelor thesis focuses on the market of nuts especially their online sales. The main objectives are to determine the reasons for buying nuts, to analyse the willingness of the population to buy food online and suggest an effective online marketing communication mix. As a practical example the researcher's former e-shop www.zdrave-mlsani.net was chosen. The theoretical basis is focused on marketing …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2015
Thesis defence
- Supervisor: Mgr. Steven Van Wichelen
Citation record
ISO 690-compliant citation record:
HORÁKOVÁ, Monika. \textit{Determining the reasons to buy and online marketing of nuts}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2015. Available from: https://theses.cz/id/8inh8q/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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