Economic analysis of Google Inc.

Polina Sharipova

Bakalářská práce

Abstract:

The aim of this thesis is an economic analysis of Google. The work has theoretical and practical parts. The theoretical part contains a brief history of the company and its success, but mainly focuses on the concept of economic analysis, its types, the importance of its role in assessing the state of the company and its development and improvement.The practical part contains an analysis of the company's financial statements based on vertical and horizontal analyzes, and also the method of calculating the coefficients. On the basis of these analyzes, the strengths and weaknesses of the company were identified in order to forecast its activities for the near future, in which financial deterioration is not expected, and the company shows stable performance indicators.

Keywords

economic analysis, financial statements, competition, expected performance, Google

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavel Kotyza, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration