Bc. Tomáš Heřmanský

Master's thesis

IT security industry as an oligopoly in economics

IT security industry as an oligopoly in economics
Abstract:
Práce se zabývá problematikou změn trhu v současném globálním světe IT bezpečnostního trhu. Konkrétně se zaměřuje na analýzu struktury. Zaměřuje se na dvě společnosti s odlišnými business modely - AVAST Software s.r.o., která změnila trh s freemium modelem a je stále světovou jedničkou déle než 20 let, a Cheetah Mobile Inc. - společností založenou v roce 2010, s "reklamou podporovaným" business modelem …more
Abstract:
Thesis deals with the issues of changing market structure in today’s globalized market of IT security industry. Focus is put on market structure analysis. Special attention is paid to two main companies with different business models: AVAST Software s.r.o., which disrupted global market with freemium model and is still worldwide leader for more than 20 years, and Cheetah Mobile Inc. – company established …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2017

Thesis defence

  • Date of defence: 1. 6. 2017
  • Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
  • Reader: Ing. Jan Rožek

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní

University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance