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Bc. Dobroslav Bernáth

Master's thesis

Modelling Users' Behaviour in Systems Interaction

Modelling Users' Behaviour in Systems Interaction
Abstract:
Personálny marketing sa v posledných rokoch stal jedným s najpopulárnejších nástrojov online marketingu. Snahou práce je vysvetliť koncepty personálneho marketingu a "behavioral targeting", a taktiež popísať čo je to "data science" a proces "knowledge discovery". Praktická čas bola robená pre spoločnosť Kentico a obsahuje analýzu správania užívateľov v Kentico Cloud. V analýze bola použitá funkctionalita …more
Abstract:
Over the years personalized marketing has become one of the most popular techniques of online marketing. The thesis seeks to explain the concepts of personalized marketing and behavioural targeting as well as to describe what data science and the process of knowledge discovery is. Practical part was done for the company Kentico and contains an analysis of user's behaviour in Kentico Cloud, using class …more
 

Keywords

behavioral targeting personalized marketing data mining Kentico class characterization data science knowledge discovery
 
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2018
Identifier: https://is.muni.cz/th/be921/

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: PhD Bruno Rossi
  • Reader: Ph.D. Mouzhi Ge

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