Social and cultural factors in food consumption. A case study of restaurants in the city of Perm

Bc. Alina Blazhina

Diplomová práce

Abstract:

The main purpose of the thesis is to analyze the restaurant market in the city of Perm. It is important to point out that public catering market in different federal subjects and even cities of the Russian Federation is not equally developed. The current diploma thesis was written considering and examining multiple factors that directly relate to the development of the restaurant market in the city of Perm. As part of this research, a survey of residents of the city of Perm was conducted in order to identify their preferences in the restaurant market. The survey was in form of questionnaire method and 478 residents of the city took part in this questionnaire. The purpose of this questionnaire was to analyze the attitude of Perm residents to the restaurant market, to determine consumer preferences and to identify factors influencing customers’ choice towards the selection of a particular restaurant. The research demonstrates the preservation of many traditional features of the national Russian cuisine in the daily diet of people in the city of Perm. Using the content of Perm restaurant web pages and based on personal visits to restaurants in the city of Perm, the research demonstrates what kinds of restaurants are located in the city, how they are distributed around the city, what kind of cuisine they offer and average cost. A comparative analysis of a restaurant market in the analytical part of the diploma thesis demonstrates the competitive advantage and the features of restaurants in the city of Perm.

Keywords

Perm, culture of food, price, restaurant choice, competitiveness, consumer behavior, symbolic meaning

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 10. 2021

Obhajoba závěrečné práce

• Vedoucí: prof. PhDr. Michal Lošťák, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management