Applying IT Methods nad Techniques in Marketing – Mgr. Tamara Mohammad AlKhatib, B.Sc.
Mgr. Tamara Mohammad AlKhatib, B.Sc.
Master's thesis
Applying IT Methods nad Techniques in Marketing
Applying IT Methods nad Techniques in Marketing
Abstract:
The constant and rapid growth in Information technology has affected marketing in many different ways. The new and modern ways of studying and analysing data has made it possible to use information technology methods to help marketers for more understanding of customers and customer demands. Taking care of customers and customer satisfaction are amongst the most essential building blocks for marketing …more
Language used: English
Date on which the thesis was submitted / produced: 30. 5. 2011
Identifier:
https://is.muni.cz/th/e8a9d/
Thesis defence
- Date of defence: 27. 6. 2011
- Supervisor: RNDr. Zdenko Staníček, Ph.D.
- Reader: MBA Sandra Kumorowski
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering (eng.)
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