Applying IT Methods nad Techniques in Marketing

Mgr. Tamara Mohammad AlKhatib, B.Sc.

Master's thesis

Abstract:

The constant and rapid growth in Information technology has affected marketing in many different ways. The new and modern ways of studying and analysing data has made it possible to use information technology methods to help marketers for more understanding of customers and customer demands. Taking care of customers and customer satisfaction are amongst the most essential building blocks for marketing. Some new approaches to marketing such as internet marketing and database marketing that have emerged in the recent decades caused a revolution and a new way of thinking for marketers. There are several approaches and practices that can be undertaken when managing a project. Marketing is simply like any other project that takes some input, undergo some processes to arrive at some desired output. Throughout this thesis, I will be applying some approaches for managing projects to marketing. The purpose is to make it easier for marketers to control, manage and monitor all resources, activities and people who will participate in the marketing process. The different approaches that will be applied and discussed thoroughly in later chapters include Project management, service management and Business process management.

Keywords

Marketing, Project, Management, Business, Process, Information, Technology, Internet, Database, Customer, Relationship.

Language used: English

Date on which the thesis was submitted / produced: 30. 5. 2011

Thesis defence

• Date of defence: 27. 6. 2011
• Supervisor: RNDr. Zdenko Staníček, Ph.D.
• Reader: MBA Sandra Kumorowski

Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering (eng.)