Linguistic and Non-Linguistic Communication in Advertising – Bc. Kateřina Krčmářová
Bc. Kateřina Krčmářová
Master's thesis
Linguistic and Non-Linguistic Communication in Advertising
Linguistic and Non-Linguistic Communication in Advertising
Abstract:
The thesis analyses linguistic and non-linguistic communication in Benetton´s advertising, namely in its institutional campaigns. The distinct and unique form of advertising that Benetton presents has no parallel within the scope of contemporary advertising. The thesis gives account of the traditional patterns of the advertisements under investigation that create a new subgenre of advertising.
Language used: English
Date on which the thesis was submitted / produced: 20. 5. 2008
Identifier:
https://is.muni.cz/th/gv4k0/
Thesis defence
- Date of defence: 10. 6. 2008
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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