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Bc. Kateřina Krčmářová

Master's thesis

Linguistic and Non-Linguistic Communication in Advertising

Linguistic and Non-Linguistic Communication in Advertising
Abstract:
The thesis analyses linguistic and non-linguistic communication in Benetton´s advertising, namely in its institutional campaigns. The distinct and unique form of advertising that Benetton presents has no parallel within the scope of contemporary advertising. The thesis gives account of the traditional patterns of the advertisements under investigation that create a new subgenre of advertising.
 

Keywords

verbal communication non-verbal communication linguistic communication non-linguistic communication Benetton advertising advertisement institutional campaign
 
Language used: English
Date on which the thesis was submitted / produced: 20. 5. 2008
Identifier: https://is.muni.cz/th/gv4k0/

Thesis defence

  • Date of defence: 10. 6. 2008
  • Supervisor: prof. PhDr. Ludmila Urbanová, CSc.

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