Linguistic and Non-Linguistic Communication in Advertising – Bc. Kateřina Krčmářová
Bc. Kateřina Krčmářová
Master's thesis
Linguistic and Non-Linguistic Communication in Advertising
Linguistic and Non-Linguistic Communication in Advertising
Abstract:
The thesis analyses linguistic and non-linguistic communication in Benetton´s advertising, namely in its institutional campaigns. The distinct and unique form of advertising that Benetton presents has no parallel within the scope of contemporary advertising. The thesis gives account of the traditional patterns of the advertisements under investigation that create a new subgenre of advertising.
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 20. 5. 2008
Identifikátor:
https://is.muni.cz/th/gv4k0/
Obhajoba závěrečné práce
- Obhajoba proběhla 10. 6. 2008
- Vedúci: prof. PhDr. Ludmila Urbanová, CSc.
Plný text práce
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Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / odbor:
Philology / English Language and Literature
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