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Bc. Ivan Kubál

Bachelor's thesis

Nové trendy marketingu v umění

New Ways of Arts Marketing. Audience Development
Abstract:
Diploma thesis „New Ways of Arts Marketing. Audience Development” deals with audience development as a new way how to handle marketing mix. The thesis tries to define the audience development and set it into the marketing context line. In the case study part there is practical use of audience development at the marketing of the festival Theatre World Brno 2015.
Abstract:
Diplomová práca „Nové trendy v marketing umení“ pojednáva o rozvoji publika ako novom marketingovom mixe pre oblasť kultúry. Definuje tento pojem a snaží sa ho zasadiť do marketingového prostredia. V praktickej časti ukazuje následné využitie pri tvorbe marketing festivalu Divadelní svět Brno 2015.
 

Keywords

[marketing marketingový mix 4P 4C 4E rozvoj publika festival prax]
 
Language used: Slovak
Date on which the thesis was submitted / produced: 5. 5. 2015
Identifier: https://is.jamu.cz/th/ndd1m/

Thesis defence

  • Date of defence: 10. 6. 2015
  • Supervisor: MgA. Tomáš Cafourek
  • Reader: doc. Ing. MgA. Lucie Šilerová, Ph.D., Mgr. Mgr. Jana Tichá Janulíková, Dip. um.

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Contents of on-line thesis archive
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  • světu
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Institution archiving the thesis and making it accessible: Janáčkova akademie múzických umění v Brně, Hudební fakulta
https://is.jamu.cz/th/ndd1m/
Složka Reference to the local database directory of the institution