Competitive Analysis of Online Grocery Markets in the Baltic States – Irina Kovacova
Irina Kovacova
Master's thesis
Competitive Analysis of Online Grocery Markets in the Baltic States
Competitive Analysis of Online Grocery Markets in the Baltic States
Abstract:
The aim of this thesis is to offer a comprehensive analysis of the online grocery market in the Baltic States using competitive intelligence practices and tools. The thesis applies the theoretical frameworks of competitive intelligence to analyse basic market dimensions such as market size, market shares, trends and competition. It examines the e-commerce landscape across different periods, including …moreAbstract:
The aim of this thesis is to offer a comprehensive analysis of the online grocery market in the Baltic States using competitive intelligence practices and tools. The thesis applies the theoretical frameworks of competitive intelligence to analyse basic market dimensions such as market size, market shares, trends and competition. It examines the e-commerce landscape across different periods, including …more
Language used: English
Date on which the thesis was submitted / produced: 27. 6. 2024
Identifier:
https://vskp.vse.cz/eid/94330
Thesis defence
- Date of defence: 2024
- Supervisor: Jan Černý
- Reader: Zdeněk Molnár
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/94330
Vysoká škola ekonomická v Praze
Master programme:
Information Systems Management
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