Digital marketing and ways of increasing the brand awareness of a Russian textile company – Alina Ivanova
Alina Ivanova
Bachelor's thesis
Digital marketing and ways of increasing the brand awareness of a Russian textile company
Abstract:
The main aim of the bachelor thesis is to identify the way how the integration of digital advertising and related techniques can contribute to the development and growth of a small Russian firm specifying in the production of textile. The bachelor thesis reaches the main goal described earlier by splitting the thesis into two parts - theoretical and practical. The theoretical part is based on the study …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2023
Thesis defence
- Date of defence: 21. 5. 2024
- Supervisor: Ing. Kristýna Kučírková, MSc
- Reader: Martina Jarkovská, Ph.D.
Citation record
ISO 690-compliant citation record:
IVANOVA, Alina. \textit{Digital marketing and ways of increasing the brand awareness of a Russian textile company}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/8rulfb/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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