Marie Hrazdirová

Bachelor's thesis

Trend Bleisure travel – sonda do chování českého turisty

Bleisure travel trend from the Czech tourists behaviour perspectives
Abstract:
Bakalářská práce se zabývá trendem Bleisure travel. Pro správné pochopení trendu, jež spojuje služební cesty a volnočasovou dovolenou je podstatné vymezit si pojmy služební cesta (business trip) a volný čas (leisure time) a následně i trend samotný za pomoci studií ze zahraničí. V praktické části je trend zkoumán pomocí dotazníkového šetření, a to jak před pandemií, tak v pandemii Covid-19. Výsledky …more
Abstract:
The bachelor thesis deals with the trend of Bleisure travel. To properly understand the trend that connects business and leisure holidays, there is a significant way to define the terms business trip and leisure and subsequently the trend itself with the help of studies from abroad. In the practical part, the trend is inspected by using a questionnaire survey, both before the pandemic and during the …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2022

Thesis defence

  • Date of defence: 14. 6. 2022
  • Supervisor: Ing. Bc. Andrea Holešinská, Ph.D.
  • Reader: Ing. Filip Emmer

Citation record

Full text of thesis

Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Regional Development and Tourism / Regional Development and Tourism