Purchase Involvement in Consumer Decision Making: How University Students Buy Low- and High-risk Products – Denisa Valsová
Denisa Valsová
Master's thesis
Purchase Involvement in Consumer Decision Making: How University Students Buy Low- and High-risk Products
Zapojení do nákupu v rozhodování spotřebitelů: Jak vysokoškolští studenti kupují nízko- a vysokorizikové produkty
Abstract:
Cílem této studie je zmapovat spotřebitelské rozhodovací procesy a zapojení do nákupu u vysokoškolských studentů pro dva typy spotřebního zboží, a to návštěvu kina a koupi chytrého telefonu, a porovnat tyto procesy spolu navzájem i s existujícími teoretickými modely rozhodování spotřebitelů. Studie byla provedena použitím kombinace kvalitativního a kvantitativního výzkumu, sestávajícího z 8 hloubkových …moreAbstract:
The goal of this research study is to map the consumer decision making processes and purchase involvement of university students for two consumer products, a visit to a cinema and a smartphone purchase, and to compare the processes with existing theoretical models of consumer decision making and with each other. The study has been conducted using a combination of qualitative and quantitative research …more
Language used: English
Date on which the thesis was submitted / produced: 12. 12. 2017
Identifier:
http://www.vse.cz/vskp/eid/73955
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Miroslav Karlíček
- Reader: Jan Hanzlík
Citation record
ISO 690-compliant citation record:
VALSOVÁ, Denisa. \textit{Purchase Involvement in Consumer Decision Making: How University Students Buy Low- and High-risk Products}. Online. Master's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/8vosxe/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73955
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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