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Tomáš Jarabák

Bachelor's thesis

Marketingová strategie podniku

Marketing strategy of the company
Abstract:
The objective of the bachelor thesis “Marketing strategy of the company” is creating a marketing strategy for a small company operating in the area of providing healthcare. The first part of the thesis is focusing on theoretical knowledge from the field of marketing strategy and on the specifics of marketing in healthcare. In the second part of the thesis the researched company is introduced, its surroundings …more
Abstract:
Predmetom bakalárskej práce „Marketingová stratégia podniku“ je vypracovanie marketingovej stratégie pre malý podnik pôsobiaci v oblasti poskytovania zdravotnej starostlivosti. Prvá časť práce je zameraná na teoretické poznatky z oblasti marketingovej stratégie a na špecifiká marketingu v oblasti zdravotníctva. V druhej časti práce je predstavený skúmaný podnik, analyzované jeho vnútorné prostredie …more
 

Keywords

marketingová stratégia marketing všeobecný lekár spokojnosť zákazníkov zdravotníctvo marketing strategy general practitioner customer satisfaction healthcare
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2018
Identifier: https://is.muni.cz/th/ni9n0/

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Ing. Martin Cenek
  • Reader: Ing. Klára Kašparová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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