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Bc. Lujza Oriňáková

Master's thesis

Zmeny v spotrebiteľskom správaní business cestujúcich

Changes in the market behaviour of business travelers
Abstract:
This diploma thesis deals with changes in consumer behavior of business travelers over the last 10 years and aims to identify main trends in mentioned variations of behavior.
Abstract:
Diplomová práca sa zaoberá zmenami v spotrebiteľskom správaní business cestujúcich za posledných 10 rokov a jej cieľom je identifikovať trendy v spotrebiteľskom správaní business cestujúcich.
 

Keywords

business cestujúci korporátne zmluvy MICE obchodný cestovný ruch spotrebiteľské správanie trendy business tourism business travelers consumer behavior corporate contracts Travel Management Companies trends
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 6. 2018
Identifier: https://is.vsh.cz/th/dt3zg/

Thesis defence

  • Date of defence: 6. 9. 2018
  • Supervisor: Ing. Petr Studnička, PhD.
  • Reader: Ing. Dominika Kečkešová

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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