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Bc. Tatiana Hutková

Bachelor's thesis

Komparácia prístupov k obsluhe rôznych klientských segmentov vo vybranej banke

Comparison of approaches to handling different customer segments in selected bank
Abstract:
ANNOTATION Bachelor's thesis deals with comparison of approaches to handling various client segments, therefore, in our bachelor thesis we compare the different customer segments, we showed significant differences in their operation. The thesis is to analyze and compare different approaches to handling selected customer segments in the commercial bank and suggest possible improvements. The work is …more
Abstract:
ANOTÁCIA Meno autora : Tatiana Hutková Názov bakalárskej práce : Komparácia prístupov k obsluhe rôznych klientských segmentov vo vybranej banke Názov školy : Bankový institut vysoká škola Praha Vedúci práce: Ing. Zdenka Musová, PhD. Dátum: 30. 04. 2011 Počet strán: 50 Bakalárska práca sa zaoberá komparáciou prístupov k obsluhe rôznych klientských segmentov, preto v našej bakalárskej práci sme porovnávali …more
 

Keywords

komparácia segmentácia marketing comparison segmentation marketing
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2011
Identifier: https://is.ambis.cz/th/q6cc5/

Thesis defence

  • Date of defence: 24. 6. 2011
  • Supervisor: doc. Ing. Zdenka Musová, PhD.
  • Reader: Ing. Eva Poliačiková, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
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