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Natalia Nikolaevna Danilovich

Master's thesis

Measuring Brand Equity : Methods of Evaluation and Effects on Business

Measuring Brand Equity : Methods of Evaluation and Effects on Business
Abstract:
The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance.
Abstract:
The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance.
 

Keywords

Hodnota značky Řízení značky Oceňování značky

Keywords

brand management brand evaluation brand equity
 
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2008
Identifier: http://www.vse.cz/vskp/eid/14872

Thesis defence

  • Date of defence: 24. 9. 2009
  • Supervisor: Petr Král
  • Reader: Miroslav Karlíček

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http://www.vse.cz/vskp/eid/14872

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Business - Central European Business Realities

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