Placené spolupráce v oblasti online sociálních sítí – Nikola Baborovská
Nikola Baborovská
Bachelor's thesis
Placené spolupráce v oblasti online sociálních sítí
A paid partnership on the social network
Abstract:
Bakalářská práce se zabývá formou reklamy na sociálních sítích. Stručně připomíná možnosti reklamy v tomto prostředí a hlouběji zkoumá tzv. placené spolupráce. Vysvětluje pojem, popisuje odlišnosti od jiných forem reklamy na sociálních sítích i v online prostředí obecně. Popisuje související výhody a nevýhody. Dále se ve své teoretické části opírá o zkušenosti a poznatky uživatelů internetu a sociálních …moreAbstract:
This bachelor thesis deals with forms of advertisement on the social networks. It briefly introduces options of advertisement in this field and deeply researches so called paid partnership, explains this term, describes distinctions from other forms of advertisement on social networks and online environment in general. It also describes its advantages and disadvantages. Then, the analytic part of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2021
Thesis defence
- Date of defence: 14. 6. 2021
- Supervisor: Martin Charvát
- Reader: Jaroslav Fišer, MgA.
Citation record
ISO 690-compliant citation record:
BABOROVSKÁ, Nikola. \textit{Placené spolupráce v~oblasti online sociálních sítí}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2021. Available from: https://theses.cz/id/94yc6y/.
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Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / field / specializace:
Visual and Literary Arts / Visual arts / Photography and audiovisual arts
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