Effective Internal Communication and its Impact on Employee Motivation

B.Sc. Vismay Patel

Master's thesis

Abstract:

The present thesis aims at analyzing organizational communication and focuses on the aspects of internal communication and leadership culture within respective organizations. Starting with the problems of employees being overly stressed due to overflow of emails thereafter giving description of the general characteristics, channels, barriers of internal communication. The study sets out to explain these phenomena in the context of culture of an organization. For this purpose, the authors seek to identify the type of communication and motivation levels, which is more pronounced in case of certain leadership styles. Concerning the methodology, the study is based on a quantitative research. Therefore, a questionnaire was compiled and applied to a representative sample of 50 respondents from various backgrounds in terms of gender, age, length of their engagement with their company. In accordance with the obtained results, the first conclusion to be drawn is that leadership style has a great impact on internal communication and thereby the motivation levels and pay a greater attention to external communication. The second conclusion is that receiving appreciation from management keeps the morale of the employee high and thereby lesser employee turnover rate.

Keywords

Effectiveness, Internal communication, Employee Motivation

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2019

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration