Factors determining the loyalty of customers using private banking services in the Czech Republic

Huk, Karel

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Theses 97lxin

Factors determining the loyalty of customers using private banking services in the Czech Republic – Karel Huk

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Karel Huk

Bachelor's thesis

Factors determining the loyalty of customers using private banking services in the Czech Republic

Abstract:

This dissertation analyses factors determining customer loyalty within the Erste Premier service of Ceska sporitelna in the Czech Republic, the direction of these relationships and its strength. Eight main variables were examined through Pearson's and Spearman's correlation tests: satisfaction with the banker, satisfaction with the service, satisfaction with tangible facilities, satisfaction with online …more

Abstract:

Tato bakalářská práce analyzuje faktory ovlivňující loajalitu klientů služby Erste Premier České spořitelny v České Republice, směr vzájemných vztahů a jejich sílu. Skrze Pearsonův a Spearmanův test bylo testováno osm proměnných: spokojenost s bankéřem, spokojenost se službou samotnou, spokojenost s vybavením banky, spokojenost s online bankovnictvím, frekvence kontaktu klienta bankéřem, image banky …more

Keywords

loajalita klienta klientská spokojenost NPS

Language used: English

Date on which the thesis was submitted / produced: 28. 8. 2018

Thesis defence

Supervisor: Ing. Jaroslav Demel, Ph.D.

Citation record

Cite this text

ISO 690-compliant citation record:

HUK, Karel. \textit{Factors determining the loyalty of customers using private banking services in the Czech Republic}. Online. Bachelor's thesis. Liberec: Technical University of Liberec, Faculty of Economics. 2018. Available from: https://theses.cz/id/97lxin/. [citováno 2024-04-24]

@misc{Huk2018thesis,
AUTHOR = "Huk, Karel",
TITLE = "Factors determining the loyalty of customers using private banking services in the Czech Republic [online]",
YEAR = "2018 [cit. 2024-04-24]",
TYPE = "Bachelor's thesis",
SCHOOL = "Technical University of Liberec, Faculty of EconomicsLiberec",
NOTE = "SUPERVISOR: Ing. Jaroslav Demel, Ph.D.",
URL = "https://theses.cz/id/97lxin/",
}

@misc{Huk2018thesis,
AUTHOR = {Huk, Karel},
TITLE = {Factors determining the loyalty of customers using private banking services in the Czech Republic},
YEAR = {2018},
TYPE = {Bachelor's thesis},
INSTITUTION = {Technical University of Liberec, Faculty of Economics},
LOCATION = {Liberec},
SUPERVISOR = {Ing. Jaroslav Demel, Ph.D.},
URL = {https://theses.cz/id/97lxin/},
URL_DATE = {2024-04-24},
}

{{Citace kvalifikační práce
 | příjmení = Huk
 | jméno = Karel
 | instituce = Technical University of Liberec, Faculty of Economics
 | titul = Factors determining the loyalty of customers using private banking services in the Czech Republic
 | url = https://theses.cz/id/97lxin/
 | typ práce = Bachelor's thesis
 | vedoucí = Ing. Jaroslav Demel, Ph.D.
 | rok = 2018
 | počet stran =
 | strany =
 | citace = 2024-04-24
 | poznámka =
 | jazyk = 
}}

The right form of listing the thesis as a source quoted

Huk, Karel. Factors determining the loyalty of customers using private banking services in the Czech Republic. Liberec, 2018. bakalářská práce (Bc.). Technická univerzita v Liberci. Ekonomická fakulta

Full text of thesis

Contents of on-line thesis archive

Published in Theses:

autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty

Other ways of accessing the text

Institution archiving the thesis and making it accessible: Technická univerzita v Liberci, Ekonomická fakulta

Reference to the local database file of the institution

Technical University of Liberec

Faculty of Economics

Bachelor programme / field:
Economics and Management / Economics and Management of International Trade

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Ocenění klienta v bankovní organizaci
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