Consumer behaviour analysis as a tool for biocultural heritage conservation: case of Mexican vanilla – Bc. Adam Janata
Bc. Adam Janata
Master's thesis
Consumer behaviour analysis as a tool for biocultural heritage conservation: case of Mexican vanilla
Abstract:
Food and tourism have proven as a dynamic combination which can enhance not only the economic well-being of certain regions, but other aspects such as local identity or composition of local fauna and flora as well. The main aim of this study was to identify the factors that influence tourists’ decision on purchasing the Mexican vanilla products, which could be used to increase the sales and therefore …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2018
Thesis defence
- Supervisor: Ing. Petra Chaloupková, Ph.D.
Citation record
ISO 690-compliant citation record:
JANATA, Adam. \textit{Consumer behaviour analysis as a tool for biocultural heritage conservation: case of Mexican vanilla}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Tropical AgriSciences. 2018. Available from: https://theses.cz/id/9822gy/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Fakulta tropického zemědělstvíCzech University of Life Sciences Prague
Faculty of Tropical AgriSciencesMaster programme / field:
Tropical Agriculture / Tropical Crop Management and Ecology
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