Business plan of establishing an international preschool in Prague

Bc. Simona Řezáčová

Diplomová práce

Abstract:

This diploma thesis is the analysis of the establishing an international preschool in Prague. The first part of this thesis – theoretical part, is a literature review, where the basic concepts, types of nurseries, educational system, business, marketing and financial plan and related conditions are described. The second part – practical part, includes the market analysis performed through PESTLE analysis, Porter’s five forces analysis, competition analysis and analysis of demographic factors such as age composition and population and birth-rate. Based on these thorough analyses, the business plan is implemented. Subsequently, a financial plan is elaborated, including break-even point analysis, profit and loss account/income statement and cash flow. The net present value and profitability index is compared to three different financial scenarios. Finally, the risk assessment is performed. The main goal is to establish a functional, self-financing and profitable company.

Keywords

nursery, kindergarten, business plan, financial plan, marketing plan, international, establishing, education, Prague, Preschool

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 27. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management