Návrh implementace modelu Balanced Scorecard ve společnosti Kordárna Plus a.s., Velká nad Veličkou – Bc. Blanka Kadlčková
Bc. Blanka Kadlčková
Master's thesis
Návrh implementace modelu Balanced Scorecard ve společnosti Kordárna Plus a.s., Velká nad Veličkou
The proposal of the Balanced Scorecard model implementation at company Kordárna Plus a.s., Velká nad Veličkou
Abstract:
Předložená diplomová práce se zabývá problematikou spojenou s návrhem implementace modelu Balanced Scorecard ve společnosti Kordárna Plus a.s. Na základě poskytnutých podkladů získaných od dané společnosti je praktická část věnována strategické a finanční analýze, z nichž jsou pro jednotlivé perspektivy odvozeny strategické cíle. Ke strategickým cílům jsou přiřazena měřítka s cílovými hodnotami roku …moreAbstract:
This thesis deals with issues related to the proposal of the Balanced Scorecard model implementation at company Kordárna Plus a.s. On the basis of data obtained from the company, the practical part deals with strategic and financial analyses. Strategic targets from these analyses are deduced of the perspectives. Measures with values of 2015 are assigned to the strategic targets. A determination of …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2015
Thesis defence
- Supervisor: doc. Ing. Dana Martinovičová, Ph.D.
- Reader: Petr Zika, externi
Citation record
ISO 690-compliant citation record:
KADLČKOVÁ, Blanka. \textit{Návrh implementace modelu Balanced Scorecard ve společnosti Kordárna Plus a.s., Velká nad Veličkou}. Online. Master's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2015. Available from: https://theses.cz/id/98zur0/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Economics and Management
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