Sustainable Olympics

Kristine Steffi Ragan

Diplomová práce

Anotace:

It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games.

Abstract:

It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games.

Klíčová slova

Olympic Games, IOC, economy, sustainability, development, costs, revenues

Keywords

IOC, development, costs, revenues, economy, Olympic Games, sustainability

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 11. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 6. 2018
• Vedoucí: Karel Brůna
• Oponent: Kristine Gevorgyan

Vysoká škola ekonomická v Praze

Magisterský studijní program:
Finance and Accounting