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Bc. Tamila Mirkamalova

Master's thesis

Management and Controlling of SME-s

Management and Controlling of SME-s
Abstract:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …more
Abstract:
Diploma thesis is dedicated to management and controlling in small and medium enterprises with main focus on marketing. Interest in marketing is increasing as many companies understand that marketing management help them to maintain their market position. The theoretical part presents the main aspects of management and controlling, explains the basic terms of strategic and operational planning as well …more
 

Keywords

Management controlling marketing sales strategy planning SWOT analysis PESTLE analysis Porter’s 5 forces marketing mix.
 
Language used: English
Date on which the thesis was submitted / produced: 23. 7. 2013
Identifier: https://is.vsfs.cz/th/nea3s/

Thesis defence

  • Date of defence: 29. 8. 2013
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Martin Petrášek

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

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