Corporate brand impact on sales to Chinese and Czech Generation Z – Bc. Chaohang Wu
Bc. Chaohang Wu
Bachelor's thesis
Corporate brand impact on sales to Chinese and Czech Generation Z
Corporate brand impact on sales to Chinese and Czech Generation Z
Abstract:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …moreAbstract:
This bachelor thesis is written to explore the impact of company branding on the sales of Generation Z in China and the Czech Republic. The research methodology for this thesis is mainly a literature review with case studies. This thesis is divided into three parts. The first part introduces the background of the thesis. The second part is the main part, which looks at the impact of company branding …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier:
https://is.ambis.cz/th/g14ip/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: doc. Ing. Alžběta Kiráľová, Ph.D.
- Reader: doc. JUDr. Ing. Jana Majerová, Ph.D.
Citation record
ISO 690-compliant citation record:
WU, Chaohang. \textit{Corporate brand impact on sales to Chinese and Czech Generation Z}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., AMBIS University. 2023. Available from: https://theses.cz/id/9dt08k/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s., AMBIS UniversityAMBIS University
AMBIS UniversityBachelor programme / field:
Business Economics and Management / Business Economics and Management
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