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Maksudhon Hamidov

Bachelor's thesis

Social Networks and its marketing potential for Small and Medium enterprises (SME)

Social Networks and its marketing potential for Small and Medium enterprises (SME)
Abstract:
The thesis analyzes the use of social media marketing in the business practice of Russian entities. The findings of the thesis prove that as of today effective social media marketing is a key prerequisite for any entity to become successful in its business. In the practical part of the thesis, three Russian webstores were analyzed, namely Yarmarka, Bretelye and Flor2U. The analysis carried out testifies …more
 

Keywords

Marketing online social media Russian business SMEs social media marketing.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/i84d6/

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: doc. Giuseppe Maiello, Ph.D.

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