Bc. Alena Povolná
Master's thesis
Reklama jako obraz kultury
Advertising as an image of culture
Abstract:
Diplomová práce se zabývá reklamou jako obrazem kultury. V teoretické části bude charakterizovaný význam marketingu a popis nástrojů marketingového a komunikačního mixu. Dále se bude autorka zabývat reklamou, její historií a typy. Popíše, jaký vliv má reklama na spotřebitele a jakou roli hraje kultura v reklamě, osvětlí rozdíl mezi globální a lokální reklamou. Praktická část se bude zabývat globalizačním …moreAbstract:
Diploma thesis deals with advertising as a culture picture. The importance of marketing and description of marketing and communication mix tools have been characterized in the theoretical part of thesis. Furthermore, the author has been studied the history of advertising and common types of advertising. What impact has advertising on consumers and what is the role of cultural traditions in advertising …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 7. 2020
Identifier:
https://is.vsfs.cz/th/lxanb/
Thesis defence
- Date of defence: 25. 8. 2020
- Supervisor: PhDr. Tereza Vacínová, Ph.D.
- Reader: Ph.D. Vadim Semenenko, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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