Spotřebitelské preference na trhu s oleji a tuky ve vybraném kraji – Anna Kahounová
Anna Kahounová
Bachelor's thesis
Spotřebitelské preference na trhu s oleji a tuky ve vybraném kraji
Consumer Preferences On the Oil and Fat Market In the Selected Region
Abstract:
Bakalářská práce se zabývá problematikou spotřebitelských preferencí obyvatel Prahy při nákupu olejů a tuků. Cílem této práce je identifikace spotřebitelského chování na daném trhu a na základě výsledků dotazníkového šetření formulace doporučení pro výrobce a prodejce. V teoretické části jsou vymezeny základní pojmy jako spotřebitel, či blíže specifikovány faktory ovlivňující chování spotřebitele. …moreAbstract:
The bachelor thesis deals with the issue of consumer preferences of Prague citizens on the oil and fat market. The aim of the thesis is to identify the basic aspects of consumer behaviour on the oil and fat market, and based on the results of the questionnaire, formulate recommendations for producers and sellers. In the theoretical part there are described terms such as consumer and closer-specified …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 11. 2022
Thesis defence
- Supervisor: Ing. Petra Šánová, Ph.D.
Citation record
ISO 690-compliant citation record:
KAHOUNOVÁ, Anna. \textit{Spotřebitelské preference na trhu s oleji a tuky ve vybraném kraji}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/9gm9o2/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Ekonomika a management
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