Advanced Analytics in Retail Banking in the Czech Republic – Ján Búza
Ján Búza
Master's thesis
Advanced Analytics in Retail Banking in the Czech Republic
Prediktívna analytika v retailovom bankovníctve v Českej republike
Abstract:
Prediktívna analytika a big data umožňujú vytvorenie lepšieho obrazu o potrebách a preferenciách zákazníkov. Skrz toto hlbšie porozumenie organizácie všetkých druhov nachádzajú spôsoby, ako zaujať existujúcich alebo potenciálnych klientov. Výskum dokazuje, že firmy, ktoré využívajú big data a prediktívnu analytiku vo svojej činnosti majú mieru produktivity a profitability o 5 až 6 percent vyššiu v …moreAbstract:
Advanced analytics and big data allow a more complete picture of customers' preferences and demands. Through this deeper understanding, organizations of all types are finding new ways to engage with existing or potential customers. Research shows that companies using big data and advanced analytics in their operations have productivity and profitability rates that are 5 to 6 percent higher compared …more
Language used: English
Date on which the thesis was submitted / produced: 17. 3. 2014
Identifier:
http://www.vse.cz/vskp/eid/43560
Thesis defence
- Date of defence: 19. 9. 2014
- Supervisor: Petr Král
- Reader: Ondřej Tyl
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/43560
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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