Adiya Dikanbayeva
Bachelor's thesis
Consumption and Consumers Behaviour
Abstract:
Consumer behavior is one of the most exciting and critical aspects of any business. What makes it so fascinating and amazing is the fact that each person is unique, and each person makes one or another decision when making purchases, based on certain factors that drive him at that particular moment. For many firms and companies, the behavior and final decision of the buyer is the most important aspect …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2022
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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