Consumption and Consumers Behaviour

Adiya Dikanbayeva

Bakalářská práce

Abstract:

Consumer behavior is one of the most exciting and critical aspects of any business. What makes it so fascinating and amazing is the fact that each person is unique, and each person makes one or another decision when making purchases, based on certain factors that drive him at that particular moment. For many firms and companies, the behavior and final decision of the buyer is the most important aspect of the success of their activities. Based on this, quite a few studies and scientific papers have been written in order to get acquainted with the psychology of a person and in the hope of trying to predict his behavior. This thesis is based on a more detailed study of the behavior of people of different age, class and other categories when choosing different types of goods. For the statistical analysis an understandable yet informative questionnaire was constructed to show on the regular, random people how their choices may differ at the same situation. The analysis revealed the relationship between customer preferences and behavior to their age, gender, and income level.

Keywords

consumers' behavior, level of life, products, human psychology, factors, type of goods, category

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Rumánková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration