Marketingová komunikace ochrany přírody České republiky – Bc. Marie Neubauerová
Bc. Marie Neubauerová
Bachelor's thesis
Marketingová komunikace ochrany přírody České republiky
Marketing communication of nature protection in the Czech Republic
Abstract:
Tématem této bakalářské práce je marketingová komunikace ochrany přírody České republiky. Jejím cílem je analyzovat marketingovou komunikaci v oblasti ochrany přírody České republiky prostřednictvím Agentury ochrany přírody a krajiny České republiky, odhalit problémové části, nabídnout nové možnosti a řešení stávajících problémů. V práci je popsána organizační struktura, cíle, vize organizace, popis …moreAbstract:
The topic of this bachelor thesis is marketing communication of nature protection in the Czech Republic. Its aim is to analyze marketing communication in the field of nature protection of the Czech Republic through the Agency for Nature and Landscape Protection of the Czech Republic, reveal problematic parts, offer new possibilities and solutions to existing problems. The thesis describes the organizational …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 6. 2022
Identifier:
https://is.vshe.cz/th/seohc/
Thesis defence
- Date of defence: 6. 9. 2022
- Supervisor: Ing. Jan Mastný
- Reader: doc. Ing. Dagmar Jakubíková, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Marketing
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