Analysis of Consumer Decision Making Process – Bc. Petra Škudrnová
Bc. Petra Škudrnová
Master's thesis
Analysis of Consumer Decision Making Process
Analysis of Consumer Decision Making Process
Abstract:
Práce se zabývá analýzou rozhodovacího procesu spotřebitele. Teoretická část diplomové práce obsahuje vysvětlení základních pojmů vztahujících se k danému tématu jako je vnímání, učení, postoje, motivace atd. V této části práce jsou podrobněji popsány jednotlivá stádia rozhodovacího procesu a vlivy, které na tento proces působí. V teoretické části práce jsou také zmíněni mobilní operátoři na Českém …moreAbstract:
The diploma thesis analyzes the decision making process of the consumers. The theoretical part of thesis contains explanations of basic terms related to the topic such as perception, learning, attitude, motivation etc. The thesis describes in detail the various stages of the decision making process and influences that act on this process. The theoretical part also mentioned mobile operators on the …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2013
Identifier:
https://is.vsfs.cz/th/u6oql/
Thesis defence
- Date of defence: 25. 6. 2013
- Supervisor: Ing. Jiří Šnajdar
- Reader: Ing. Miloš Krejčí
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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