Bc. Karolína Pustková
Master's thesis
Mezinárodní marketingová strategie
International marketing communication
Abstract:
Cílem této diplomové práce je identifikovat komunikační strategie pro vybraný mezinárodně působící podnik v konkrétních zahraničních regionech a následně navrhnout vhodné úpravy či zcela novou podobu komunikačních aktivit a nástrojů. Teoretická část je zaměřená na problematiku mezinárodního marketingu a marketingového mixu, proces tvorby marketingové strategie a důvody pronikání firem na zahraniční …moreAbstract:
This thesis aims to identify communication strategies for a selected internationally operating company in specific foreign regions and subsequently suggest appropriate adjustments or a completely new form of communication activities and tools. The theoretical part is focused on the issue of international marketing and the marketing mix, the process of creating marketing strategies, and the reasons …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 1. 2023
Identifier:
https://is.muni.cz/th/ujc7l/
Thesis defence
- Date of defence: 1. 2. 2023
- Supervisor: Ing. Renata Čuhlová, Ph.D.
- Reader: Ing. Ladislava Kuchynková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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