Drag queen culture as a strategy in advertisements for makeup companies – Lic. Ana Belen Cuba Baldoceda
Lic. Ana Belen Cuba Baldoceda
Master's thesis
Drag queen culture as a strategy in advertisements for makeup companies
Abstract:
The present study examines the influence of drag queens in make-up advertisements and their impact on consumers' purchase intention. A semi-structured interview and survey was conducted with a sample of 384 women in Prague, with questions designed to measure the results and to generate a logistic regression model with variables to analyze whether there is a positive effect of makeup companies including …more
Language used: English
Date on which the thesis was submitted / produced: 1. 4. 2023
Thesis defence
- Date of defence: 22. 5. 2023
- Supervisor: Ing. Richard Selby, Ph.D.
- Reader: Zdenek Linhart, externi
Citation record
ISO 690-compliant citation record:
CUBA BALDOCEDA, Ana Belen. \textit{Drag queen culture as a strategy in advertisements for makeup companies}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/9q1p74/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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