Business Plan: Starting an e-Commerce Business Activity on a Tight Budget

Bc. Raushangul Aitassova

Diplomová práce

Abstract:

This work is a detailed Business Plan on creating a full-fledged Amazon FBA Online Store on a Tight Budget and creation of a passive income stream. Starting a business even a small one is usually perceived as costly and risky activity. While we cannot deny the risky part, costly part can be proved the opposite. This Diploma Thesis will showcase a way to start a small business activity by establishing an online store on a tight budget. It will introduce a Fulfilment by Amazon (FBA) Service that helps businesses to grow and to offer their products to a broader market by providing access to Amazon’s logistics network. All the chapters were written to show how online retail businesses work and how to establish one on a tight budget. In the practical part step by step guide on how to launch an Online Store on Amazon as a third-party seller will be showcased. Starting from choosing the right product to sell, calculating and predicting profit margins before selling, researching about different ways of shipping goods to a chosen Amazon Warehouse and the ways to reduce cost of shipping to making a concrete product listing (product Images, product description, keywords, etc.) in order to gain a competitive advantage in Amazon Market, finishing with executing on a business plan by selling the products and taking into a consideration customer’s feedback for a continuous improvement of the product and service delivery quality. This Business Plan is all about starting to sell on Amazon on a Tight Budget. It is a very modest plan of an ordinary student/ young professional to enter a world of e-commerce and by doing so creating a passive income stream and financial security and freedom of embodying other projects in the future that would contribute to the society. This work is rather about starting small (taking baby steps) and having a courage to start an e-commerce business with a salary of an Entry Level Professional.

Keywords

E-commerce, Amazon, Online Business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Vít Malinovský, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management