Bc. Gu Gu
Bachelor's thesis
CSR as one of the tools of competitiveness
CSR as one of the tools of competitiveness
Abstract:
Společenská odpovědnost podniků je jedním z nástrojů, které mohou podnikům pomoci k úspěchu. Tento článek především shrnuje, že aktivní naplňování společenské odpovědnosti je nástrojem, který může podnikům pomoci zvýšit jejich konkurenceschopnost. Hlavním cílem tohoto článku je vytvořit optimální model společenské odpovědnosti podniku, který by skupině Alibaba pomohl zlepšit její konkurenceschopnost …moreAbstract:
Corporate social responsibility is one of the tools that can help enterprises move towards success. This paper mainly summarizes that enterprises actively fulfill social responsibility is a tool that can help enterprises enhance their competitiveness. The main purpose of this paper is to create an optimal corporate social responsibility model to help Alibaba group improve its competitiveness. The theoretical …more
Language used: English
Date on which the thesis was submitted / produced: 25. 4. 2022
Identifier:
https://is.vsfs.cz/th/txmcb/
Thesis defence
- Date of defence: 2. 6. 2022
- Supervisor: Ing. Miroslav Pavlák, Ph.D.
- Reader: Ing. Miroslav Halouzka, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Economics and Management
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