Bc. Iveta Kurucová
Master's thesis
Inovační strategie podniku
Innovation strategy of the company
Abstract:
The subject of the thesis "Innovative Business Strategy" is the proposal of an innovation strategy for the selected business. In the first part of the thesis, I present basic theoretical knowledge in the areas of innovation, innovation strategies and analyses of business environment, which are necessary for creating an innovation strategy. In the second part, I analyse the business environment of the …moreAbstract:
Predmetom diplomovej práce „Inovačná stratégia podniku“ je návrh inovačnej stratégie skúmanému podniku. V prvej časti práce predstavujem základné teoretické poznatky v oblastiach inovácií, inovačných stratégií a analýzach podnikateľského prostredia slúžiacich pre účely tvorby inovačnej stratégie. V druhej časti sa venujem analýze podnikateľského prostredia skúmaného podniku, hodnotím získané dáta a …more
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2018
Identifier:
https://is.muni.cz/th/fuifs/
Thesis defence
- Date of defence: 18. 6. 2018
- Supervisor: Ing. Eva Švandová, Ph.D.
- Reader: Ing. Michal Jirásek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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