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Bc. Michal Augustini

Master's thesis

Social media and content marketing as a part of an effective online marketing strategy

Social media and content marketing as a part of an effective online marketing strategy
Abstract:
Diplomová práca sa zaoberá social media a content marketingovými stratégiami. Cieľom práce je poskytnúť sadu osvedčených postupov pri tvorbe týchto stratégií a ďalej aj zanalyzovať súčasné techniky a softwarové prostriedky.
Abstract:
The thesis is focused on creation social media and content marketing strategies. Also provides analysis of techniques, activities and software tools used in these marketing fields. Theoretical knowledge is explained in several case studies.
 

Keywords

Social Media Marketing Content Marketing Strategy Online Marketing eWoM COBRAs Social Business SEO
 
Language used: English
Date on which the thesis was submitted / produced: 8. 1. 2014
Identifier: https://is.muni.cz/th/kfg47/

Thesis defence

  • Date of defence: 13. 2. 2014
  • Supervisor: RNDr. JUDr. Vladimír Šmíd, CSc.
  • Reader: MBA Sandra Kumorowski

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering

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