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Social media and content marketing as a part of an effective online marketing strategy – Bc. Michal Augustini

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Bc. Michal Augustini

Master's thesis

Social media and content marketing as a part of an effective online marketing strategy

Social media and content marketing as a part of an effective online marketing strategy

Abstract: Diplomová práca sa zaoberá social media a content marketingovými stratégiami. Cieľom práce je poskytnúť sadu osvedčených postupov pri tvorbe týchto stratégií a ďalej aj zanalyzovať súčasné techniky a softwarové prostriedky.

Abstract: The thesis is focused on creation social media and content marketing strategies. Also provides analysis of techniques, activities and software tools used in these marketing fields. Theoretical knowledge is explained in several case studies.

Keywords: Social Media Marketing, Content Marketing, Strategy, Online Marketing, eWoM, COBRAs, Social Business, SEO

Language used: English

Thesis defence

  • Date of defence: 13. 2. 2014
  • Supervisor: RNDr. JUDr. Vladimír Šmíd, CSc.
  • Reader: MBA Sandra Kumorowski

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky


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