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Bc. Zuzana Balušíková

Master's thesis

Porovnanie internetových rezervačných systémov (OTA) a direct booking očami zákazníka.

A comparison of internet reservation services (OTA) to direct booking from a customers point of view.
Abstract:
The purpose of this diploma thesis was to analyze and to compare the customer's perception of online booking systems and direct booking through their web presentation. The Mixed Methods Research methodology was used to meet the purpose.
Abstract:
Práca sa zaoberá analýzou a porovnaním vnímania internetových rezervačných systémov a direct bookingu z pohľadu zákazníka, prostredníctvom ich webovej prezentácie. K naplneniu cieľa bola využitá metodika zmiešaného výskumu (z angl. Mixed Methods Research).
 

Keywords

IRS internetové rezervačné portály OTA direct booking rezervačné systémy webstránky komparatívna analýza
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 6. 2018
Identifier: https://is.vsh.cz/th/d5mbd/

Thesis defence

  • Date of defence: 7. 9. 2018
  • Supervisor: Ing. Štěpán Chalupa
  • Reader: Ing. Martin Petříček, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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