Analysis of the impact of the merger of Daimler-Benz and Chrysler Corporation

abs. v. š. Manuchehr Faizov

Bachelor's thesis

Abstract:

This work analyses the motivation of mergers in general and its effects on the automobile industry in particular. This work analyses the motivation of international merger and its effects on the world automobile industry. Effectively, this work explores how Daimler-Benz and Chrysler Corporation merged in 1998 Characteristics of an acquiring company and a target company Motivation of acquisitions Impact of the merger on relevant stakeholders and on the industry The work firstly provides the characteristics of both acquiring and a target companies The motivation of acquisitions is explored Impact of the merger on relevant groups of stakeholders and on the industry as a whole is scrutinized As the car industry is a very important segment in the US, employing about 1/6 of the US workforce the thesis explores the effects on the concentration of the industry. It explores the motivation of this merger and its particular features as well as its impact on various groups of stakeholders Furthermore it explores the innovations that were resulting from this merger.

Keywords

car industry, motivation, acquisition

Language used: English

Date on which the thesis was submitted / produced: 16. 3. 2022

Thesis defence

• Supervisor: doc. Ing. Irena Jindřichovská, CSc.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration