Marketing and Consumer Behavior; The Impact of Branding – Bc. Ali Karimli
Bc. Ali Karimli
Bachelor's thesis
Marketing and Consumer Behavior; The Impact of Branding
Marketing and Consumer Behavior; The Impact of Branding
Abstract:
Abstracts Nowadays if somebody is willing to learn marketing in depth he has to try interdisciplinary approach. First of all, marketing is too complex to be fit into narrow field. Second, marketing is mostly is a product of creative imagination and therefore requires originality rather than traditional obedience to existing methodology. Therefore, it requires a combination of various social sciences …more
Language used: English
Date on which the thesis was submitted / produced: 26. 9. 2017
Identifier:
https://is.vsfs.cz/th/w2c5w/
Thesis defence
- Date of defence: 4. 11. 2017
- Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
- Reader: Ing. Andrej Mazán, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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